The U.K. has unveiled plans to clamp down on misleading cryptocurrency adverts. Under the proposals, digital assets will be subject to the same rules as stocks, shares and insurance products. While the government says it wants to encourage innovation, it also wants ads to be “fair, clear and not misleading.” Top priorities include beefing up the risk warnings that appear on ads, as well as banning incentives to invest. This means “refer-a-friend” bonuses could soon become a thing of the past.